CloudZero

CloudZero’s existing brand and website weren’t keeping pace with the company’s growth or the sophistication of its platform. A large volume of content, particularly within the resource section, made navigation unwieldy, while the visual identity lacked the depth needed to stand out in a competitive category.

Stakeholder interviews were conducted across branding and UX in parallel, surfacing challenges early and aligning direction before visual exploration began. Research synthesis and tree testing informed the information architecture, restructuring a content-heavy site into a system users could navigate intuitively.

The identity was designed to be concept-driven and memorable, with the logo as a central element. Close collaboration between branding and UX throughout the process led to a more distinctive solution than a purely aesthetic refresh. The work resulted in a complete brand system, including guidelines, templates, newsletters, and event materials, built for consistency and scalability.

The UI phase evolved alongside the developing brand, adapting to ongoing stakeholder input and refinement. Scroll-based animation introduced a dynamic layer to the experience, while abstract brand elements and colour logic were embedded directly into the system. Content was migrated from HubSpot to WordPress, with custom Gutenberg blocks enabling flexible, brand-consistent content management at scale.